Cookie Policy
How this website uses necessary and optional cookies.
Cookie Policy
How cookies are used on this website.
This Cookie Policy explains how Counterpart One uses cookies and similar technologies on this website. Cookies are small text files stored by your browser. Similar technologies can include scripts, pixels and browser storage used to recognise a browser, remember choices or measure how a website is used.
The site uses a consent banner and preference centre. Necessary cookies are always enabled because they are required for core site functions. Analytics and marketing cookies are not pre-selected, and continuing to browse is not treated as consent.
Google Analytics 4 and Microsoft Clarity load only after you grant analytics consent. If analytics consent is not granted, the site does not intentionally load their scripts, send analytics collection requests, or create their analytics cookies.
Necessary
Required to store your cookie choices and keep the website working. These cookies cannot be switched off through the preference centre.
Analytics
Optional. Used for Google Analytics 4 and Microsoft Clarity so we can understand aggregate site usage and improve content.
Marketing
Optional and reserved for future use. The current site does not load marketing scripts or set marketing cookies.
Cookies we use
Specific technologies and retention periods may change as browsers or analytics providers update their services. The table below summarises the current implementation of this site.
| Category | Technology | Provider | Why it is used | Typical duration | Status |
|---|---|---|---|---|---|
| Necessary | Cookie preference | Counterpart One | Remembers your cookie choices and keeps the preference centre working. | Up to 180 days | Always on |
| Analytics | Google Analytics 4 | Helps us understand aggregate website usage, page views and non-personal interaction events so we can improve the site. | Typically up to 2 years, depending on Google configuration | Off unless accepted | |
| Analytics | Microsoft Clarity | Microsoft | Helps us understand how visitors move through the site using behaviour analytics and session replay with form masking enabled. | Session to approximately 1 year, depending on Microsoft configuration | Off unless accepted |
| Marketing | Marketing cookies | Counterpart One | Reserved for future marketing tools. No marketing scripts are currently loaded. | Not applicable | Off unless accepted |
Analytics and privacy safeguards
Google Analytics 4 is configured to avoid automatic page-view duplication. The site sends page path, page location without query-string values, and page title. Custom analytics events use stable, non-personal identifiers such as form names, CTA names and page locations.
Microsoft Clarity is loaded only after analytics consent. Contact forms, careers forms and CV upload areas are marked for masking so typed content and uploaded file details are not intentionally exposed in session recordings.
The site is designed not to send names, email addresses, telephone numbers, messages, company details, CV contents, uploaded file names, authentication tokens, session identifiers or sensitive query-string values to Google Analytics or Microsoft Clarity.
Changing your choices
You can accept all optional cookies, reject non-essential cookies, or save granular choices using the cookie banner or the Cookie settings control in the footer.
If you withdraw analytics consent, the site updates the saved preference, stops sending future analytics events, prevents analytics scripts from being reinitialised without renewed consent, and removes known first-party analytics cookies where practical. Necessary cookies are not deleted.
Further information
For more information about how personal data is handled, read the Privacy Policy. If you use browser settings or extensions to block cookies, some optional analytics may not run even if you consent through this site.